Flavia Anghel, the founder of Brandium Inc. and the Editor-in-Chief of Brandingmag and Branding.news about her thoughts and opinions.
AI and branding
“All of the sudden I have time to be more creative and more strategic. To spend more of my time understanding my company so I’ll be able to make better decisions — alongside the AI that I have, not despite it. AI will give us more time to create and to solve problems that really matter.”
Be more consistent thanks to AI
Bots, Communication and Audio experiences
The power of personalization and aspiration
“Brands have recognized that and through curating new levels of dialogue, without an obvious sales undertone, are winning legions of fans”, as Sophie Maxwell writes.
Some brands simplified the game to just being curators, like “Antrhopologie”. Producing and creating content is hard, I can tell — but just to share random pictures? It looks lazy to me – but apparently, it works.
Should I even bother with these innovations?