What brought you to strategy?
Do you think that designers should be more involved in strategic decisions?
Most young Designers feel that all the learning they’ve had in school is all the learning they’ll ever need. This is their first mistake. Those that invest heavily in themselves; are paving a way towards being great.
“As Designers we are so lucky that we can experiment, try new things, fail and learn from those failures to make our work better and more meaningful.”
I think of it as a line of sight towards something more. Just something that could show me that I could move forward.
I also really battled with how Designers were perceived. It didn’t matter that I was a Creative Director, Senior Designer, Art Director or agency owner; most clients put me in the ‘creativity box’. A box that didn’t deserve a seat at the boardroom table and really wasn’t part of the decision making.
It wasn’t until I immersed myself into strategy roles and learning about strategy when things really changed for me. It allowed me to take part in decision making of large and complex projects as well as challenged my clients briefs.
So I would say don’t stop learning and teaching yourself new things so can continue to level up. And more importantly: understand who you are, what you’re capable of and why you do what you do and get out there and do it.
To share the value and Jim’s knowledge I edited this article using his answers from a Mentor-Mentee discussion from Verse-co.